The 7-Day
Campaign
More exposure. More leads. More sales. We turn your existing inventory into a targeted Facebook and Instagram campaign, and hand your team a stream of local buyers who raised their hand.
You provide the ad budget. We handle the rest — strategy, creative, landing page, audience build, and daily management across the full seven days.
The ad spend goes straight to Meta. We don't mark it up, and you can see exactly what it bought.
WHY IT'S BUILT THIS WAY
- Your budget flexes, our fee doesn't. A store testing the water and a store going hard get the same build.
- No media markup. Every dollar of spend is visible in the ad account.
- Co-op friendly. Creative built to your OEM's asset requirements so the spend stays claimable.
- Seven days, not a retainer. You see the result before committing to anything longer.
Everything you need for a successful campaign.
Campaign strategy
A custom plan built around your inventory, your market, and the goals you give us.
Dealer-branded landing page
A clean, mobile-friendly page and lead form built for one job: conversions.
Audience setup
We build and target the right buyers in your market, then refine as data comes in.
10–15 ad creatives
Eye-catching ads built from your inventory photos and your key offer, refreshed as they fatigue.
Facebook & Instagram ads
We build, launch, manage, and optimize the spend across the full seven-day window.
Daily optimization
We track performance and adjust in real time — budget, audience, and creative.
Four steps. Three of them are ours.
We take it from your inventory all the way to a captured lead. The last step belongs to your team, and it's the one that decides your result.
Your inventory
We use your existing stock and your key offer.
Targeted ads
We run high-performing Facebook and Instagram ads.
Leads captured
Interested buyers fill out a quick lead form.
You follow up
Your team contacts the leads and sets appointments.
Your vehicles. Your offer. Built to stop a thumb.
Sample creative for a demonstration store. You get 10–15 variations built from your own inventory photography.
One page. One job.
Every campaign gets its own page carrying your name, your logo, and your offer. The ad and the page make the same promise in the same voice — no homepage detour, no inventory maze, no eleven-field form.
- Form above the fold, five fields. Every field past five costs you leads.
- Built mobile-first. Nine in ten of these people are on a phone.
- Leads land where you want them. Straight into your CRM or inbox, formatted and tested before launch.
- Compliance is in the page. Consent language under the button, offer disclosure in the footer.
Your ad budget sets the ceiling.
Three common budgets over a seven-day window. Our fee is the same at every level; only the media changes.
| Over 7 days | Starter | Most common | Aggressive |
|---|---|---|---|
| Your ad spend | $2,500 | $5,000 | $7,500 |
| RevIQ fee | $1,499 | $1,499 | $1,499 |
| People reached | ~178,000 | ~357,000 | ~535,000 |
| Clicks to your page | ~1,960 | ~3,930 | ~5,900 |
| Leads captured | ~96 | ~192 | ~288 |
| Cost per lead | ~$26 | ~$26 | ~$26 |
| Appointments setdepends on your follow-up | 29 – 53 | 58 – 106 | 86 – 158 |
| Units delivereddepends on your close rate | 5 – 10 | 11 – 20 | 16 – 30 |
Projections, not guarantees. Reach, click, and lead figures use current automotive Meta benchmarks. The appointment and unit ranges reflect the spread between an average follow-up process and a disciplined one — that part happens inside your store.
We deliver the leads. Your team delivers the appointments.
We want to be straight about the line between us. RevIQ builds the campaign, runs the media, and captures the lead. From the moment that form is submitted, it's your store's game.
That isn't us dodging the hard part. Follow-up depends on your CRM, your staffing, and your process — and no outside vendor runs it better than the people who work there.
What we can tell you is that response speed is the single largest variable in the table on the last slide.
BE READY BEFORE WE GO LIVE
- Know who owns leads on each shift. BDC, internet manager, or the floor — just make sure it's a name and not a queue.
- Touch every lead the same day. The faster the first contact, the higher the set rate. Every study on this says the same thing.
- Make the first call about a time. The goal is a booked appointment, not a pitch over the phone.
- Confirm the day before. The cheapest show-rate improvement available to any store.
- Tell us where leads should land. We'll route and test them into your CRM before launch.
What we need from you.
Short list, and most stores have all of it on hand.
Your offer
The key offer you want the campaign built around, plus sign-off from whoever approves advertised terms.
Inventory photos
Current photography of the units you want featured. For new vehicles, your OEM asset portal login keeps the spend co-op eligible.
Where leads go
CRM details or an email destination, plus the name of whoever owns follow-up on each shift.
Timeline
Roughly two weeks from approval to launch. Week one is offer sign-off, creative production, and the landing page build. Week two is audience setup, CRM routing tests, and a low-spend warm-up so any ad disapprovals surface before they cost you a day of the campaign.
Three constraints, stated up front.
Better you hear these from us now than from a disapproval notice on day one.
Meta's credit category
Any ad touching financing or payments falls under Meta's Credit special ad category. No age or gender targeting, no detailed demographics, 15-mile minimum radius. Anyone promising "laser targeting" on a payment ad is describing something Meta will not let them build.
Copy can't imply a personal trait
"Are you upside down on your loan?" gets rejected. "We work negative equity every day" doesn't. Same message, aimed at the store instead of the shopper. We write to that line so your ads stay live.
Photography has rules
New-vehicle imagery should come from your OEM's asset portal — using it is often a condition of co-op reimbursement. Used comes from your lot. Generic stock photos of other brands are a co-op problem before they're a trademark problem.
Run one campaign.
Judge us on
appointments.
Not impressions. Not clicks. Appointments that show up, measured against the same seven days last month. It's $1,499 plus whatever ad budget you're comfortable testing with — and when it's over, you keep the landing page, the creative, and the audience data.
Creative and landing page shown are samples for a demonstration store; your campaign is built to your brand, inventory, and offer. Performance figures are illustrative projections based on automotive benchmarks and are not guarantees of results. Advertised offers are subject to dealer approval and OEM co-op requirements.